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How many people go into an interview expecting it to be a one-way street? Many employers want potential hires to impress them, but they may act unprofessional in return. This can involve showing up extremely late, aggressively grilling candidates, and not knowing anything about the person. If you want to hire the best employees, you should follow these tips to sell your company during the interview.

Read and Take Notes

Hiring managers can receive dozens of resumes each day, so it is understandable that you may not read them all right away. However, before each interview you should take 15-30 minutes to look at each resume and cover letter, and take notes in the margins. This way, you will already have thoughtful questions to ask, and it will show the employee that you are thorough. If this position is authoritative or if it is the cornerstone of your company, you should probably spend  upwards of an hour on this employee’s information.

Know Everything About The Company

If you are relatively new to your role, this may be difficult. However, each employer should know their company inside and out before interviewing candidates. This allows you to field and questions from the candidate, and will make you look impressive. If you fail to do your research, you may come across as new, untrained, or incompetent. No matter what, this is an immediate red flag, so make sure you come prepared.

Be Realistic About Perks

Do your employees get a full month of vacation… after working there for 10 years? Don’t lead with manipulative statements about perks. Tell interviewees what they can realistically expect both day 1 and one year in. Discuss pay, vacation, retirement plans, and any other perks you may have. But keep in mind, if you are caught in a lie, your perfect new employee may stop showing up.

Coming in an interview unprepared is unacceptable in today’s climate, for both the interviewer and the interviewee. Make sure you are a great representative for your company by doing the work beforehand, rather than making things up as you go. Not only will you make yourself look good, you will also reassure your candidates that they are in good hands if they work for you. By following these tips, you can control the interview and make the job look good to anyone who applies.